A therapist in private practice asks whether it is better to sell or loan out guided imagery CDs to
How would a therapist incorporate your CDs into the practice? Should they be sold or loaned to patients? What’s the best approach?
Either way is legitimate - it really depends on what makes sense for you and is most comfortable for you.
Most therapists start out by loaning out their personal resources. Often they don’t come back, or come back on the late-ish side, because clients find them useful and are reluctant to part with them. So the therapists keep re-ordering. At some point, they want to catch a break, so they start ordering in quantity at a discount.
Some practitioners aren’t comfortable charging clients for CDs, even at cost. So they just give them away and eat the cost themselves. Some raise their fees a bit to cover the difference.
Some practices are fine with getting paid for the CDs, either charging the discounted rates and passing along the savings to clients, or asking the retail price and pooling the profits for office supplies or for an extra stash of CDs for the lending library for those who can’t afford them, or for other professional expenses.
Do what feels right for you and your practice. Most clients are fine with any of these alternatives.
Psychotherapist, author and guided imagery pioneer Belleruth Naparstek is the creator of the popular Health Journeys guided imagery audio series. Her latest book on imagery and posttraumatic stress, Invisible Heroes: Survivors of Trauma and How They Heal (Bantam Dell), won the Spirituality & Health Top 50 Books Award
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