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Deep Discount on New Sleep App, Version 1.5

23 Jul

Hello again, everyone.

We’ve added yet more bells and whistles to our iTunes sleep app, Sleep Help, based on the feedback we’ve gotten from many of you. (App users are generally very particular and highly skilled at making their wants and needs known!!)

And counterintuitively , we’re introductorily-sale-pricing this insanely expensive piece o’ software at $5.99 for a couple of weeks, to encourage people to upload it to their phones and MP3 devices, give it a try and post their reactions on iTunes.

This new iteration (would you believe this is Version 1.5?) launched last week, and it now has a sleep timer that will set the player to turn off after the interval of your choosing; and a wake up assistant that will rouse you by playing 30 seconds of either music or beeping at the time of your choosing, if you want it. (And unlike an actual alarm clock, it will not keep hounding you after those 30 seconds are over.)
In addition, the rewind button now rewinds continuously if you hold it down (you don’t have to keep hitting the button).  And our techno-wizard, Jon Lorenzo from Incom explains that we now have a flexible repeat button that allows listeners to manually replay mid-track, post-track and post-album.
Jon was very insistent on my explaining this white/blue app convention to you newbies: that when this rewind button is white, it automatically goes to the next track, and when the final track is done, unless you tell it otherwise, it will automatically turn the repeat function on (and it will turn blue).

Sleep Help is deliberately designed to keep playing that third track, which is music only – no narrative. This is because our sleepers generally prefer to not be awakened by the silence from the music shutting off.  You can always manually shut it off, in which case, it will turn white and stop once that track is done. 

We also took care of a few complaints about some apparent repeat and continuous play bugs that were showing up on older operating systems.
Now, some of these concerns, good people, were a function of end-user naivete  about standard app functioning and symbols,  and not a problem with the app – like the blue light indicating something is on.  People were shutting it off and not knowing that they’d done so. Suffice it to say, one last time, that the repeat button, wake up reminder and the sleep timer all are blue when on and white when off.  You can now take it from there!

Okay, so that’s our new, improved sleep app, Version 1.5.  And for you naifs who don't know this, anyone who's bought earlier iterations automatically gets these improvements next time they show up at the App Store.
We’ll also be playing around with the pricing over the next couple of months, to try and reconcile the wide gap between cost to us of producing this high-end techno-magic with the expectations of app users to find a really low price point.  We’re still scratching our heads over that one, and the only way to figure this out is to experiment and see what happens.

Once we’re seriously happy with the way this one works – and we’re definitely getting there - we’ll add several of our other titles.  This is our learning curve model!
OK, take care and be well!

All best,

Belleruth Naparstek

Psychotherapist, author and guided imagery pioneer Belleruth Naparstek is the creator of the popular Health Journeys guided imagery audio series. Her latest book on imagery and posttraumatic stress, Invisible Heroes: Survivors of Trauma and How They Heal (Bantam Dell), won the Spirituality & Health Top 50 Books Award